Your website is the destination of your digital marketing strategy — everything you do can lead customers there. Your website needs to expose your brand, it needs to easily communicate your services, and it needs to educate visitors on why to choose you… not your competition.
Your site should work with all your other digital marketing. Your website and social business pages should have the same look and feel, your positive online reviews and comments should appear on your website, and your retargeted ads should follow visitors after they leave your site. See how we do this with social media here.